Wheels of Hope

In May, the Youth Initiative Development Programme (YIDP) will bring an innovative and energetic mental health skating tour to Nairobi and Kisumu, targeting youth aged 18 years and below. This dual-city event, themed “Skate, Share, Support,” aims to raise awareness about mental health through the dynamic and youth-friendly medium of skating.

Event Highlights

Thematic Skating Drills: Fun and educational skating routines that teach resilience, emotional intelligence, and teamwork.
Mind Ball Games: Activities using YIDP’s signature branded “mind balls,” designed to spark conversations about mental health in an engaging way.
Skater Storytelling Sessions: Young participants share personal stories or challenges to inspire peer support and normalize mental health discussions.
Open Skating Competitions: Friendly challenges promoting physical fitness and camaraderie, with prizes for outstanding participants.
Wellness Corners: Interactive booths featuring mental health experts offering resources, quick counseling, and tips for emotional well-being.
These events will transform Nairobi and Kisumu into vibrant hubs of youth engagement, breaking stigmas around mental health while celebrating fitness and creativity.

Sponsorship Tiers

Title Sponsor: Exclusive naming rights for the entire event series in both cities.
Gold Sponsor: Prominent logo placement, product integration, and exclusive branding of one key event component (e.g., Mind Ball Games).
Silver Sponsor: General branding and promotional opportunities at both venues.
Partner Sponsor: Support specific items like skates, safety gear, or refreshments, with branding on those materials.

Target Sponsors

Mental Health Advocates: NGOs or organizations championing mental health awareness.
Sports Brands: Skating gear, activewear, or fitness equipment providers.
FMCG Companies: Snack, beverage, or giveaway providers targeting youth markets.
Technology Companies: Brands seeking to connect with digitally savvy youth audiences through tech-driven activations.
Local Media Outlets: To amplify awareness and document the event’s success.